Free Online Restaurant Marketing Tips- Part 1
Thousands of searches for Italian restaurants Montreal, fine dining Montreal and pizza restaurant Montreal, every month on search engines like Google . Identical searches happened in nearly every major and not so significant city in Canada.
And not just for Italian restaurants, Mexican, American, Just ordinary as well as Chinese dining establishments, all had their share of on the internet searches.
In short, there are a great deal of people looking for excellent food online. The more internet savvy restaurant owners and managers (especially women) are positioning themselves to get to these internet clients, make them feel welcome, and urge them to experience their dining establishment's food.
Marketing your dining establishment online means targeting your Internet advertisingin a way that guarentees you reach your neighborhood customers. Bring them to your web site, make sure to use visual marketing to impress your potential clients and also make it very easy for them to put their first order online with you.
Unless you own a nationwide restaurant chain, or are situated in a tourist location, your customer’s base are your neighbours who live in a 15 mile radius of your restaurant.
As a restaurant owner or manager your marketing objective is to drive traffic to your restaurant. Marketing your business online is no different, only the tools you make use of are new and a lot of them free or a lot more affordable than your offline marketing tools. The first Thing you should do before you open your restaurant is to make sure that you have a visually appealing website for potential customers but also optimized so that you get high search engine rankings.
When a client comes to your site make sure that you have all your specials in an easy to locate place. Coupons, gift cards and loyalty programs exclusive to online customers have proven to help.
Now here is where neighborhood Internet advertising and marketing comes into play. There are lots of ways to reach your neighborhood on-line area on the Internet.
Anyone could develop a local Google for Business Company listing totally free. The listing could let your potential clients help get in touch with you by providing contact information, directions as well as including a backlink to your site.
With a local Google Local listing your restaurant can now show up near the top of the search results when someone does a search for your selected category. When they browse your listing they can click on your web address and will be taken to your web page.
To create your free listing, use your web browser and navigate to https://www.google.com/business. If you are not logged in, you have to log in now; if you are not registered with Google it is fast very easy.
Once you have accessed https://www.google.com/business, a map will show up and you will be asked to put your business address in to make sure you are not already listed. From there, there are easy to follow instructions to set your account up. Google will require verification which can be done via mail or text.
Make sure to include a description of your food and services in the description section. Avoid hype or blatant advertising it only annoys potential clients and Google as strict guide lines as well. You can add photos and video to the section and you can also have a google rep come to your establishment and do a 360 tour that will appear in search results.
Also, be sure to select the appropriate business category and sub categories. In our case, this would be Montreal restaurant consultants or Steakhouse.
Now that this done you should within the next few days be able to see your new listing. If you have optimized your site both visually and behind the scenes, then when someone who searches for pizza restaurants in your town will see your restaurant in the local listings on the search results page.
Through that listing they will be able to visit your website and you can convince them to try your chicken wings, steaks, desserts.
This is just one of lots of ways to promote online totally free.
Bear in mind however, that all the totally free Internet advertising campaigns on the planet will do you little to no good unless your site can engage your visitors as well as persuade them to become your consumers.
Because it is not yet possible to post the amazing fragrances that waft from your kitchen, which means be you'll be required to use other techniques on your web site.
We'll discuss that in the next component of this post series in addition to one more totally free online marketing idea next week.
Charles Cawlishaw
438-792-3293
