10 Ways Women Are Dominating Restaurant Marketing
I came across an article that I found interesting and got me thinking. I did some research and in fact women are leading the restaurant industry in innovative ways to use online marketing to drive more people to their restaurants. Here is what the article said more or less.
Lots of ladies restaurant proprietors as well as managers have learned how to drive traffic to their restaurants on a shoe string budget plan.
On the other hand, several men in the same position including proprietors seem most likely to stick with the Norm or traditional offline marketing channels even while they lose money.
Traditional restaurant marketing is just too expensive with dismall returns, unless you’re a large chain.
In an industry where men are typically much more eager to take threats it seems that women in the restaurant industry are proving without a doubt that they are the new leaders and are doing very well.
Right here are some of the many unconventional marketing methods females are now making use of:
1. Women are utilizing far much less print, radio as well as TELEVISION advertising and print marketing.
2. They are doing a better task of getting clients to give them personal information such as names, addresses, birthday celebrations, wedding anniversaries as well as the crucial email addresses.
3. Ladies are doing a great deal of direct-mail advertising promotions combined with successfully doing much more email promotions to their customers as opposed to men.
4. They are capitalizing on the power of news release. Perhaps they are more successful in this area because an excellent news release should strike an emotional button in the user and most of us understand that ladies excel when it involves talking emotions.
5. Women recognize just what their "Unique Selling Proposition" or "USP" is as well as they can plainly explain it in one to 3 sentences. When it comes to marketing their dining establishment, they do not attempt to be all points to all individuals.
6. They recognize the market of their customers. They do a better work of learning just what it is that their customers like as well as dislike.
7. Females do a much better task of working out and with these abilities, they are able to buy advertising for 10 % to 50 % on the dollar. Every buck conserved on advertising and also marketing (as long as the marketing brings in the exact same amount of company) goes straight to the bottom line as earnings.
8. They appear to write headlines that bring in 2 to 10 times much more business for the very same ad. Considering that they are able to do a better job of putting powerful feeling right into their headlines, they probably do this.
9. Women are using the power of the Internet to add customers and conserve up to 90 % of the regular expense of generating a new or repeat consumer.
10. Ultimately, women do a far better job of monitoring marketing campaigns than guys do. This fact alone offers them with the evidence they have to drop traditional marketing strategies that are not functioning as well as broaden the use of unique restaurant techniques that are working.
Original article from Jerry Minchey, editor of Marketing Your Restaurant
Rebels Group of Restaurants
